Netflix

[Grieve]

I agree, the Netflix interface rocks, and almost every setup box, DVD/blu-ray player, and smart TV has it built in. I don't see anyone displacing them anytime soon.

Incidentally, the Apple iTV is apparently already running in labs at telco companies, and sounds pretty cool:

The product reportedly integrates Siri, Apple’s voice-recognition software that acts as a personal assistant on the latest iPhone, into television sets to help viewers make programming choices. Viewers can then control the TV by voice or hand gestures, all from the comfort of a couch. An on-screen keyboard, meanwhile, can also be activated in a similar manner, allowing viewers to surf the web, conduct video chats and use social media sites such as Twitter and Facebook – all without any physical interface.

I'm buying one!