06-03-2012, 03:15 PM
Not sure how Lovefilm would threaten Netflix, its online portion really sucked. Shitty selection and you couldn't change the language of the streaming content, which is not a good selling point in a country where there tend to be a lot of different language speakers in your markets. It didn't have much competition which allowed it to do fairly well, but I don't think it brings anything to the table in the US that isn't already covered - not to mention that they would have to start from scratch to acquire licenses to get the material in the US - a lot of which are tied down by Netflix and Amazon and Hulu now..