Apple

[Grieve]

Maybe a sign into pushing into other integrated home electronic devices, I assume the horridly antiquated home security industry with its 1980s technology would be a future candidate?

Bit more creepy than that. Nest technology tracks your habits, where you are in the house, what you are doing and so on. Think that might be useful for a company that gets most of their income from advertising? Google already tracks what you do and search for online, so it can target ads at you. I suspect eventually Google will know exactly what you are doing, how often you are doing it, and who you are doing it with, on or offline, and will bombard you with ads accordingly.

Although a third of Nest's employees are ex-Apple folk, so time for a bit of housekeeping..

Ex-Apple folk like Andy Rubin, who created Android? In fact ex Apple folk started Palm, TiVo, LinkedIn, Flipboard, Pandora, Inkling, StockTwits, and a zillion other big names. Obviously Apple inspires genius.