IoT

[Grieve]

See, that's why you should invest in Splunk. Yes, there is no way to guess who is going to make the connected "Thing" that captures everyone's imagination and make that company (and investors) gazillionaires. But what all these things do is generate massive amounts of data, and Splunk processes that data ("Big Data") in a manageable and meaningful way.

For example, let's take smart watches. Who knows who is going to come out with the must-have device there? I mean, obviously it will be Apple, but for argument's sake let's say it isn't. All those watches with build in sensors and medical monitoring are going to transmit back a massive amount of data, and that data has to be processed and patterns and themes detected, which can be used to iterate to the next big thing. That's what Splunk does. Why bet on a particular company, when you can bet on the company that wins regardless? It's like Broadcom in the smartphone world. Their chips go in everyone's phones.

Google does the same thing with web sites. It takes that massive amount of unstructured data, and manages to find a way to let you discover what you from it. Splunk will be the Google of IoT.