06-14-2010, 01:30 PM
The ratings for the USA/England match was the highest ever for a first round World Cup match, and the 5th highest soccer match in history. There is DEFINITELY more interest than in the past and yes, I think what Jake was saying about the TV networks ignoring it because of the low ad revenue absolutely holds true. ESPN is in a much bigger position than they were 4 years ago, and they promoted the living hell out of the Cup because they already make their money from cable companies and the commericals are just an added bonus. So they were willing to promote it for the gains they will see in the future (and recognize the exponentially growing Hispanic population). I think this year's Cup is ESPN saying "We are the worlds' sports network."